An African Industrial Vision
A 100% black-owned South African industrial group — building the continent's electric mobility future from the COEGA Special Economic Zone.
An African Industrial Vision
AUH Industries is a 100% black-owned, South African based EV OEM, EV Charging Station Manufacturer and Lithium Battery OEM — established to industrialise clean mobility on the African continent.
COEGA Special Economic Zone
Our multi-brand vehicle assembly and manufacturing plant is being developed at the COEGA SEZ in Gqeberha (Port Elizabeth), Eastern Cape — Africa's premier deep-water industrial development zone with world-class logistics.
A Proven Automotive Nation
South Africa leads Africa in vehicle production, building more than half a million automobiles annually with a globally recognised competitive edge in pickup trucks (bakkies). AUH Industries builds on this foundation to take the industry electric.
Vehicles built in SA annually
Phase manufacturing roadmap
Black-owned South African company
The Four-Phase Manufacturing Journey
From assembly to a proudly South African vehicle brand — select a phase to explore it.
The first phase establishes core operations at the COEGA SEZ with Semi-Knocked Down assembly of selected vehicle models — building the foundation of skills, quality systems and production discipline.
Key Milestones
- Plant establishment at COEGA SEZ, Gqeberha
- SKD assembly lines for selected vehicle models
- Core workforce recruitment & training
- Quality management & homologation systems
Built on Africa's Strongest Automotive Foundation
Our location is a strategic decision — anchored in a nation that already builds over half a million vehicles a year.
South Africa has a well-developed automotive industry and is the leader in Africa in terms of production volume, producing more than half a million automobiles annually. The country has a globally recognised competitive advantage in manufacturing pickup trucks (bakkies), which are popular locally and exported to foreign markets — a proven industrial base for AUH Industries to build on.
Industrialisation That Transforms
AUH Industries is more than a manufacturer — it is an engine for jobs, skills and black industrial participation in the Eastern Cape and beyond.
Direct & Indirect Employment
Each phase of the plant creates skilled manufacturing jobs on the line — and multiplies employment through logistics, suppliers and services around the COEGA SEZ.
Skills Development
Technician, artisan and engineering training programmes build high-voltage EV skills that did not previously exist at scale in South Africa.
Supplier & SMME Development
Our localization phases deliberately develop domestic supplier participation — opening the automotive value chain to black-owned SMMEs.
National Industrial Goals
AUH Industries aligns with the South African Automotive Masterplan 2035 and the national drive for localisation, transformation and new-energy vehicle production.
The Team Behind the Vision
An experienced, proudly South African leadership team building Africa's electric industrial future.
Dr Pleasure Masiu
Chief Executive Officer
Leads the group vision of industrialising clean mobility in Africa, with deep experience across automotive, energy, industrial development and mining.
Mr William Huang
Chief Operating Officer
Drives plant operations, production readiness and the phased SKD-to-full-manufacturing rollout at the COEGA SEZ.
Ms Karishma Singh
Chief Financial Officer
Oversees group finance, investment structuring and funding partnerships with development finance institutions.
Mr Charles Wang
Chief Technology Officer
Heads EV platform engineering, battery technology and charging infrastructure development across all three divisions.